No Condition Is Permanent (Ep. 17 ~ 03.08.14)


“In 1931, a whimsical friend sent me a four-page application for employment issued by the J. Walter Thompson Company, Advertising. This fascinating document asked, among other things, whether I was trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean and reverent. It asked for samples of these qualities, for a five-hundred word history of the important events of my life (attached), and why I wanted to go into the advertising profession. After studying this intently for a week, I was obliged to conclude that there was little in my character to recommend me to the advertising profession; that for me it could never be more than a dream, bright and far-away. So I went back to bed.”

– “Brief History,” Wolcott Gibbs, The New Yorker, June 13, 1931

[click to enlarge]


Acquire Episode 17 HERE.

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